NEGLECTED TOPICS ABOUT MARKETING

MARKETING TOPICS THAT UNIVERSITIES WON'T TEACH 

Basically what happens, schools, colleges, and universities teach the subject of marketing. But the thing is they will only teach you the theoretical part of marketing like what is market, how to sell products, how to know customers, the marketing mix, supply chain management, and much more. But it will all be in the theory part so that you can clear the exam of marketing.

Normally old schools prefer the theoretical part of marketing. So if a student is very good at his or her academics, he or she might not have practical knowledge about this marketing field. That’s why many fresh graduates and degree holders who complete their degree in marketing often face problems in the practical world.

But modern school of marketing focuses on providing practical knowledge and field experience to the students. But then also the world is getting modern and digital and the problems are also modern. So modern problems require modern solutions.

Here we will be talking about the neglected topics of marketing that colleges and universities miss teaching the students. These modern topics are the requirements of today’s world.

SOCIAL MEDIA MARKETING

We all are using social media platforms in our daily life. Also, many fresh graduates are experienced in using social media.  But knowing how to use social media is not equal to know how to use these platforms for business purposes. The same is for other social media that we all are using such as LinkedIn, Facebook, Twitter, Instagram, etc.

Social media can be a great promotional tool if it is used right. It is found that consumers who are satisfied with the brand would recommend it to other social media platforms

Social media marketing is a form of internet marketing that involves creating and sharing content on social media platforms in order to achieve your marketing and branding goals. It includes activities like posting text and image updates, videos, and other content that drives audience engagement as well as paid social media advertising.

Every social media network requires a different approach. That’s why it is important for the students and recent graduates to start exploring social media platforms from the business point of view. It can be done by practicing. After all learning by practice is always useful.

BLOGGING

Blogging is a form of content writing. It is important to mention that blogging is growing with each passing day. Businesses saw a good way to improve customer satisfaction through the blog. Through blogging companies keep their client and customers updated. The more people visit your blog the more exposure and trust your brand will get.

For blogging, you need to develop a niche. You have to grab a topic and write about it. You can build your business with the help of blogging. With the help of blogging, you can turn your passion for writing into earning. Blogging is very popular nowadays. Many college graduates are making blogging as their full-time work and they are earning in lakhs.

CONTENT MARKETING

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses to attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness, engage an online community of users.

Unlike other forms of marketing content marketing rely on anticipating and meeting an exciting customer need for information as opposed to creating demand for new need. 

Also it not about creating content but it is also about setting the right goals that align with business objectives analyzing data monitoring trends developing your own ones and much more. Students can learn this course of content marketing and digital marketing online. These courses are available online on various learning apps such as Udemy, UnAcademy, etc.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Many people search for different things on the internet. This traffic can be very powerful for the business not only to attract the customers because there is a lot of traffic but because there is a lot of very specific high internet traffic

 SEO is a long game and ever-changing. Universities can provide information about this but it can be outdated sometimes. The students and fresh graduates might face difficulties in operating search engine optimization but they can master it with some practice and continuous learning. There are abundant resources available on the internet for the same. They can learn it through online sources and can practice it at home.

EMAIL MARKETING

Email marketing has been good all the time and it is increasing on a daily basis. It is the most effective and direct way of communicating with your leads and turning them into your customers and winning their confidence and making a lead overall marketing channels.

Companies are Taking email marketing a serious strategy for promoting their brands and winning their customers. Students can learn this email marketing while doing their degrees if the universities will take some practical steps to teach these in the universities. Students can learn email marketing online. There are various blogs available that can provide knowledge about this e-mail marketing.

So guys what are you waiting for?? Start utilizing your idle time into something productive and learn something in addition to your university courses because in the present scenario practical knowledge is very important and it will help you in your career. So, develop an interest in yourself and start learning something new because learning never stops in one's lifetime.