WHAT IS MARKETING? To answer the above question, a very basic answer is selling your goods to potential customers, and getting the value in returns is called marketing. But there is a big NO my dear friends. Marketing is not only the sale of goods to the customer. Before you learn marketing, you should first understand what marketing really is, because the topic is so often misunderstood. Marketing is a wide range of activities involved in making sure that you are continuing to meet the needs of your customer and are getting appropriate value in return. If we talk about the definition of marketing, the best definition till now is given by AMERICAN MARKETING ASSOCIATION (AMA) It says, "Marketing includes all those activities having to do with effecting changes in ownership and possessions of goods and services. It is that part of economics which deals with the creation of time, place and possession utilities and that phase of business activity through which human wants a...
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